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Digital Marketing For Dummies

Big businesses and small businesses alike are looking for an internet marketing solution to bring them the best-targeted traffic that can be most easily converted into sales. With all of the options out there for marketing your business, it’s hard sometimes to see the best methods for getting traffic and enticing that traffic to buy your product or service.  

Big And Small Internet Marketing Solutions

But savvy marketers have a great internet marketing solution to keep consumers thinking about your company in a good way and make it much more likely that someone will buy from you. 

The best internet marketing solution for almost every type of business is to start at least one opt-in mailing list. Years ago, direct marketers purchased mailing lists from companies that gathered the information. These lists were just names and addresses of people culled from a variety of sources. 

Business owners would then send a piece of mail to each person on the list, hoping that some would want the product or service offered enough to pay for it. Spam is a similar type of thing, only done through email. People send out the same message to hundreds or thousands of people, just hoping a few will bite.  

This is a highly inefficient and undesirable way to email people about your business. Not only can it get your account shut down, it’s not like to do anything but alienate the people you’re trying to sell to.  

But if you had a list of people who were already interested in your product or service and all of those people said it was perfectly okay to send them emails that advertise your company, wouldn’t that be an internet marketing solution that would solve some problems? 

If you set up your email list that people have to agree to join, you have that targeted list of people who have permitted you to contact them. You can email them as rarely or as often as you want (you don’t want to hound people, but you don’t want them to forget you, either). 

And you can advertise whatever you want in these emails without the worry of being tagged for spamming people since they all agreed to get emails from you when they signed up for the mailing list. 

An opt-in mailing list is an internet marketing solution that prevents you from doing the scattershot mailing list marketing of the pre-Internet marketing era. The trick is to get people to sign up for your list. Unless they’ve already purchased from you and are considering purchasing from you again, you’re not likely to attract many people by asking them to join a list so you can send them ads.  

Offer your visitors something for signing up for your list. It can be a discount on something you offer, or better yet, give them good information, the kind they were looking for when they searched and found your site. The old lure of the freebie is the internet marketing solution for building a mailing list.

Best Ways to Improve Your Email Marketing Open Rates

While many people may think that email marketing is dead, it still has one of the highest engagement rates of any marketing strategy. Plus, with an average return of $44.25 for every $1 spent, email marketing also has one of the highest returns on investment. The key to taking advantage of this is to stand out from the crowd. One easy way to figure out if your efforts are paying off is to pay attention to the open rates of your email campaigns. Here are some of the best ways to improve the open rates for your email marketing campaigns. 

Create an Engaging Subject Line

The first thing that consumers see in any email is the subject line. If you haven’t tested and optimized yours, then you are leaving money on the table. A/B testing isn’t just for your landing pages and websites; it is also essential for your email marketing. You want to aim for creating a simple and personal opening line.

Write Quality Content

If your customers come to expect your business to send engaging, entertaining, and informative emails, you’ll see a substantial increase in your open rates. However, if you send information that they can find elsewhere or send them nothing but promotional emails, your messages will end up in the trash bin. One of the best ways to keep your open rates high is by sending high-quality emails less frequently.

Send at the Right Time

In marketing, timing is everything. This is especially true for email marketing. You want to make sure that you send emails at the best times based on the audience, message, and intent. You can do some testing to find this out, or you can research the industry to determine the typical results. 

Avoid Spam Filters

The filters on email servers are becoming more and more sophisticated, and if your emails end up in subscribers’ spam folders, you’ll see your open rate plummet. If you want to stay out of spam folders, you need to avoid sending emails that look like spam. Would you mind limiting the number of links in your message and ensuring it doesn’t read like a brochure? 

These are some of the best ways to ensure your emails get opened. If you want to run an email marketing campaign that is successful, you need to increase your open rates.  

Blog Marketing For Money

Blog marketing is something that most everyone is doing that owns a blog. You are going to find that many of them are blogging for money, and many are not. The numbers vary and depend on what you are looking at. If you want a home business comprising blog marketing, you will blog for money. However, if you have a blog that you use to write your thoughts and journal more or less, you are probably not blogging for money. Everyone blogs for a different reason.

Blog marketing to make money means that you are simply blogging for a profit. If you make an amount of money that will add up to become anything, you need to be persistent and consistent. There are some things, techniques, and tools that you must know and know how to use to do so. Keep reading for more.

While good content is something that you will need for your blog to make money, you also want to ensure that it is original content. You can market a blog with copied and that you do not own the rights to. Plagiarism will get you in trouble with Google and the person who originally wrote the content.

Be sure that all of your posts are ones that only you own the right to. This is a great thing to know and do when you are marketing your blog to make money. Content is the key to successful marketing lately.

Tracking is another part of blog marketing for money that is so very important. You want to track your visitors and clickers to know where they are coming from. You want to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guesswork regarding blog marketing and making money while blogging. You will want to know what keywords are working and which are not to know which keywords to use more of and which ones to drop.

Another thing that is important when you are blog marketing for money is finding other sites and blogs in the same market as yours but not in direct competition with you to exchange links with. This will help you out a lot, especially if you can get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog. Google and the other search engines will recognize your link exchanges, and the more, the better in this case.

Blog marketing for money can be done. You have to know what works and what does not. It is truly a trial and error basis. If you think you might know of a new way to market your blog the most effectively, try it!

You never know if it will work for you until you do. Then if you find something that works and works well, consider making it into an ebook and marketing that as well. You will have the know-how; it is just a matter of using it.

Digital Marketing For Dummies

Digital Marketing For Dummies

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