Google Analytics Acquisition The Complete Experience
Google Analytics is a powerful and free web tool for tracking visitor behavior on the internet. The Google Analytics Grab Report lets you explore the details of a single visit, page, or site in detail. This report includes the IP address, location of the visitor, what they were doing on the site, the time they visited, what they were looking at, and how long they stayed.
If you’re new to Google or are trying to evaluate your PPC campaigns, it’s worth checking out the Google Analytics Cost Analysis section. This section helps you understand which adverts are resulting in conversion and which aren’t.
This is valuable information for any campaign manager as it lets you adjust your advertising budget in response to changing adverting costs. You can also use the Cost Analysis section to learn more about the various components of a PPC campaign such as adverts, landing pages, ad copy, bidding, adverts per click, and adverts per day. The Google Analytics Cost Analysis report displays the following key elements:
By clicking on the various tabs on the google analytics overview you will be able to access these important sections. The first tab is the General Overview. This covers a wide range of topics that include such things as how the landing page is optimized, any keywords and keyword phrases used, and the number of inbound links to the site. The second tab is the landing and inbound links tabs which display the landing page and inbound links from each.
Conversions are determined by analyzing the total number of visitors who clicked on an ad, stayed on the site for a certain period of time, got a response, or visited another site. Analyzing the conversion rate is part of the growth marketing campaigns analysis as it provides vital data on how well a PPC campaign is performing.
The last and final tab in the Google Analytics Landing and Inbound Links reports is the Search Engine Results. This displays the results from the various search engines including Google, Yahoo, Bing, and MSN.
When looking at the google analytics acquisition report there are several different things to look out for. If a domain name is included it should be the name of the website as displayed on the actual page. If not the page should be able to be contacted via the contact form on the website.
If the domain name is not included then the domain name should be contained within the referring URL. The referring URL should also contain the keyword or phrase being used in the domain name. Google Analytics shows the total number of visitors to a site and the number of those visitors who opened an affiliate link. It is these that make up the Growth and visitors sections of the google analytics tracking reports.
The visitors and opens reports provide useful information on how many people view a particular page or area on a site and how many of those visitors click on an affiliate link or are otherwise directed to another web page. The click-through rate (CTR) provides valuable insight into the performance of a website’s conversion rates.
Another useful section of the Google Analytics reports is the social network traffic and conversions section. This section compares the views of users against the actions they took to become interested in a particular product, service, or website. The most important metric in this section is the percentage of visitors who converted to leads or sales. The social network traffic and conversions section also compares the number of users vs. the number of pages that were viewed or visited.
Finally, there is the Google Analytics Acquisitions report which presents information about the acquisition activity for individual deals and portfolios. This section compares the number of visitors and open rates for each deal category. The most common keywords used for the acquisition and sales segments are the vendor’s names, business categories, product categories, and product names.
The traffic section of the Google Analytics Acquisitions report displays information about the sources of traffic to a given deal category and the number of referrals and closed deals for that category. Google Analytics provides an easy way to track the activities of your digital marketing or advertising campaigns with the help of these useful reports.