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A web marketing tool (otherwise known as an internet marketing tool) is anything that you can use to enhance your internet marketing efforts and results. There are many such tools available these days as web marketing is becoming more and more of an essential process to all businesses. 

Good Examples of a Web Marketing Tool

A web marketing tool can be a website, a software program, an e-book, a course, a training program, a system, or even an expert who can guide you along the way. These tools range in price from completely free to very expensive. Choosing the right one depends on your business, the time you have to invest, and the amount of money you can afford to spend on the tool, besides other aspects. 

Web marketing can comprise many different marketing techniques, or it can comprise just one or two. This also depends on where you’re at in your business. If you’re starting, stick with one part of the process until you fully understand that and have it working to your advantage. Then you can move onto the next area. Also, when you are just starting, you might be on a budget and focus on the free or low-cost tools. Here are a few examples of a web marketing tool you will need, no matter your business. 

Foremost, you’ll need a website. Certain sites will allow you to create one for free and teach you how to do it as well. There are some restrictions on features, but if you’re starting, these will work fine until you’re ready to move on to more advanced options. When you are, you can get into all kinds of SEO software, systems, and consulting tools to bring your website up in ranking. 

Second, you’ll also want to look into autoresponders. There are some free versions of these as well. But you can get a much more reliable service by investing 15 to 30 dollars a month on an autoresponder. This is a crucial part of your business because it allows you to build a list of customers and potential customers and regularly keep in touch with them. Some of the many autoresponders are GetResponse, ResponseMagic, AWeber, Oprius, and Icontact. They capture the data of visitors to your website so that you can email them with news, special offers, and updates about your business. 

Another key web marketing tool is the keyword research tool. Keywords are important no matter what kind of marketing you do, so having an excellent tool will help you focus on the best keywords for your business. You can use any of the free keyword research tools offered by Google, Yahoo, or Bing or invest in some other tools on the market. 

What Is Blogging

It’s easy to get confused about the internet, and it seems like there is a new fad popping up almost daily. Between Facebook and Tweeting, it’s very easy to feel overwhelmed, and while I don’t pretend to be an expert about all things internet, I can help answer the question: what is blogging?

Blogs started as online journals, a weblog (blog). Mostly, it started as a way for people to have their website online and share their thoughts and expertise with anyone interested. Over the last few years, though, more and more people have learned that having a blog can also help them make some money online. 

There are many places where you can start a blog for free; some of the most popular are WordPress.com, Blogger.com, Squidoo.com, HubPages.com. Suppose you want to learn more, search online. These places will allow you to set up your blog for no charge. 

The actual steps may vary somewhat from one place to another, but below, I summarize the basic steps you will take to set up your blog:

  • 1. First, you will sign up; you will be asked to pick out a name for your blog. It can be anything you want it to be, Cathy’s Kittens, Sally’s Sewing, etc. Just pick something that you like and reflects the nature of your blog. 
  • 2. Once you’ve signed up, you can pick out the theme you want to use. A theme is just the template for your blog. They come in many styles, and you can find many of them for free. Just search for themes online, and you’ll see what I mean. 
  • 3. Take a few minutes to familiarize yourself with the theme and how it works. It’s easy, but you want to be comfortable, so you don’t miss out on any great options you may have.  
  • 4. Start making posts to your blog. Every time you write an article for your blog, it’s called a post. Most blog themes will allow you to upload pictures, videos, and music easily. They will also have helpful features like spell-checking. 

Once you’ve got your post looking just the way you want it, you can click on the ‘publish’ tab, and your post will be uploaded to your blog so that all your visitors can read what you’ve written or looked at your pictures. 

These are the basic steps you will need to take when starting a blog. The important thing for you to remember is that if you are starting a blog as a business, you will want to change out some of these steps:

  • 1. The first thing you will want to do is figure out what subject your blog will be about. This isn’t a hard step, but it is vital. Half the battle is picking the right niche market when making money online with a blog. Find a market that has many people who are passionate about it… and who spend money on it, and you’re well on your way. 
  • 2. When you find a good niche market, you can take a keyword related to that market and buy a domain name with that keyword in it. With a business blog, you don’t want to use the free sites, and you will want to buy a domain name and get a hosting account. I know this can sound overwhelming if you are new, but take it one step at a time; it’s not that hard or that expensive. A hosting account and domain name will cost you around $30, maybe a little less. 
  • 3. the process is the same as the above method. You pick out a theme that reflects your website and start making posts.  

I hope this overview has helped answer the question: what is blogging? Just get started, and you’ll see how easy and fun it can be. 

Blogging Advice

If you’re like so many other people who’ve gotten the ‘blogging bug,’ congratulations, you’re in for a lot of fun! People start their blogs for many reasons; sometimes they want to share their life with family and friends far away, sometimes they like sharing their knowledge about one of their hobbies, and sometimes they want to make money. Whatever your reason for starting a blog, you’re going to want to start on the right foot and get some great blogging advice, and that’s where this article can help. 

Blogging isn’t difficult to learn; most people can easily learn all they need to know in an hour. Here are some key points to keep in mind as you begin your online blogging adventure:

  • 1. You can start your blog for free. Many blogging platforms will host your blog for you for no charge; WordPress.com and Blogger.com are two of the most popular. Even with the free versions, you’ll still have access to hundreds of original designs, or themes, that you can use for your blog. You can also use plugins and widgets, basically like apps for a smartphone, that will allow you to do many different things with your blog; these are usually also free. 
  • 2. your blog should be based on two major considerations: what do you love and whether you want to use your blog to start an online business. Sometimes these two things will overlap; your business blog can be about something that you love. Other times you won’t be able to make money with your hobby because there aren’t enough other people who love that topic enough to pay for products related to it. 
  • 3. When you start your blog, especially a business blog, you want people to return frequently and read your new posts. To keep them coming back, you’ll want to make sure that you make your posts and the other information related to your blog. For example, if your blog is about gardening, you don’t want to go off on tangents about all kinds of other topics. Occasionally it’s ok to stray a little bit, but the bottom line is that the readers of your blog joined because they were interested in that topic, so give them what they want. 
  • 4. If you want to use your blog to make money and start a business, you should your domain name and get your hosting account. Don’t worry if this sounds foreign to you, and it’s easy and inexpensive enough. This is important because if you stick with the free versions, you own nothing, not the name of your blog or that little piece of internet ‘real estate’ your blog sits on. That’s not a good way to structure your business. Buy your domain name and get your blog hosted, and you will own it, and you can decide what you want to do with it.  

I hope this blogging advice has helped you a little bit. The most important thing to remember is that you should have fun with your blog. This is a great way to express yourself so make the most out of it. 

Guarantee Digital Marketing Solutions

Guarantee Digital Marketing Solutions

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