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Local SEO In Digital Marketing

When making a digital marketing plan for your small business, remember two essential things: getting found online and getting local. But the one thing lacking in your approach to local SEO is a dependable source of local traffic finding you online.

Even though you might think you’ve hit all the major components necessary for a triumphant local online marketing effort, you might have overlooked the single most important factor of them all: proper search engine placement.

What exactly is search engine placement?

Simply put, it is the arrangement the search engines place local businesses in when a consumer performs a local online search.

The positioning depends on several factors.

For instance, websites built on mobile apps will typically be higher in search engine rankings for specific key phrases than websites with similar designs that are not mobile-friendly.

In the same vein, those businesses located at intersections or near public transportation will have higher chances of seeing prospective customers.

So how do you achieve proper positioning?

One way is to make sure your website is listed at the top of search engine pages whenever a local term is searched.

Another way is to use local as an independent keyword when creating content for your website.

Content articles should also have local references.

And finally, submitting your company’s URL to directories is a great way to get your business noticed in local searches.

But how do you gain local visibility for your business?

Well, for the most part, small businesses don’t realize they need local SEO until they come up against a roadblock.

As you might suspect, local businesses encounter roadblocks in their quest for increased online visibility because most searches related to local businesses are done through Google and Yahoo.

So if you are one of the few businesses that aren’t listed with Google, Yahoo, and Bing, what do you do?

The first thing you should do is look into sponsored listings.

This means that if you go into your local directory and search for your type of business (which happens to be an internet business), you’ll likely see sponsored links appear.

In this scenario, these advertisements are paid ads that you can display depending on your interests.

For instance, if you are interested in local restaurants, you can display ads from restaurants that specialize in food, cooking tips, etc.

This scenario has several benefits, including:

You can also increase local SEO by reviewing keyword research.

Many local SEO efforts include doing a keyword search and then deciphering what terms other people are searching for.

This process can take weeks, and it can be frustrating.

Instead of spending weeks researching, many local businesses now utilize review signals.

They find a review service that displays popular keywords related to their business.

By reviewing these review signals, you can easily see what people are searching for, the keyword you want to use in your advertisement.

The final step in local SEO in digital marketing is to get an organic search result.

If a local business doesn’t show up on the organic search results, they aren’t going to see an increase in traffic.

Organic search results usually give local businesses a significant boost in local traffic.

The above steps are just a couple of local SEO in digital marketing methods that businesses can use to increase traffic to their websites.

The best part about using these methods is that they can work for small businesses and work for businesses with multiple locations.

Since this type of marketing works well with content marketing, more businesses see the value in doing both.

Content marketing allows businesses to provide quality content to their readers to know what they’re reading about.

This content can link back to local businesses, which will increase traffic even more.

Local SEO In Digital Marketing

Local SEO In Digital Marketing

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