Google Analytics is a free service provided by Google which enables webmasters and online marketers to view and monitor various aspects of website activity. You may want to measure your marketing effectiveness and understand what pages are bringing in the most visitors, or maybe you want to understand why your visitor’s time spent on your website is shorter than average. Google Analytics is an invaluable tool that you can put to use to get answers to these questions. You can also use it to find out exactly what keywords are working for you and which ones aren’t.
Google Analytics is fantastic for both new visitors to your site and those who have been there for a while. It lets you see how many visitors you have per day, week and month, as well as which pages seem to be popular. This information can help you fine-tune your website so that you’re getting the traffic and attention you need to succeed. Not only does this service tell you what works, it tells you which keywords are working the best for your efforts.
You already know that getting high rankings in the major search engines is extremely important if you want to succeed online. Getting indexed by Google, Yahoo and the other major search engines can take some time. When you need to get a website ranked highly, you want to choose your keywords carefully. These keywords must be relevant to your site and related to your site’s content.
In order to increase traffic and improve your website’s chances of being indexed, you have to keep your site clean. Cleaning your site of broken links, obsolete pages, and unnecessary clutter is imperative. By the same token, you should be removing any sites that are linking to your pages.
Search engines often ignore websites with broken links. If you need to optimize your site for the search engines, you need to keep your links clean. If you have broken links, you need to fix them. If you’re simply building a webmaster tool or e-commerce site, you might be tempted to use WordPress templates and other sites that allow you to plug in your own content and theme.
This may seem like a good idea when you first get started, but you’ll soon discover that visitors quickly lose interest if your pages take too much time to load. Also, if your site has many pages, the search engines won’t be able to view all of them at once. Google restricts the number of individual pages that a webmaster can include on his site. So, if you want to maximize your SEO efforts, keep your site simple.
When a visitor loads your page, he’s more likely to stay on your page longer. And if he leaves, he’ll probably come back again. Your goal is to retain as many of your visitors as possible so that you can convince them to buy from you. Google Analytics lets you know which pages are attracting the most interest so that you can make the necessary adjustments. For example, if you’re selling shoes, you might want to place a separate page about hiking boots, as Google will flag the presence of the same keyword on two pages.
You’ll also need to keep track of the pages that bring in the most traffic so that you can optimize them accordingly. Google Analytics provides an easy way to test keywords against search terms, so you can fine-tune your page to make sure that it gets traffic based on what your customers are looking for. It also provides traffic statistics so that you can identify which keywords are bringing you the most traffic. So, if you want to make more money off of your online business, you need to learn more about Google Analytics. Don’t delay – it’s never too late to start learning!