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Why is My Business is Not Showing Up on Google?

My business is not showing up on Google. When someone says the above statement to you, what does he/she mean? That means that your business is not showing up in the top ten ranks of search results due to its poor placement in the below rankings. If you sort that ranking problem, you won’t ask another question why is my business not showing up on google again. You need to know the reasons behind that.

The reason that your business not showing on Google or not getting visible in local searches could be due to following a wrong SEO strategy, using outdated or invalid keywords & URLs, or missing a few important features like Sitemap. Let’s explore each of them separately to understand your situation better.

  • Old Location: Many SEO experts think that if you have an older location then Google remembers it & gives preference to it over a new location. So if you have an old location then you should optimize it to get a high listing from Google.

Many times you start optimization for new locations and realize later that the old location no longer works for you. If that’s the case, don’t feel bad that you didn’t get good results from it. The good news is that there are several tools available to easily remove those old listings. So instead of focusing on those old listings, you can use those tools to remove those non-visible listings from your Google maps so that your business gets visible on all Google maps.

  • Invalid Keywords: Usually when you are trying to rank for a specific keyword, you use one or more keywords that are not relevant to your business. But when you try to promote your website using regular keywords, you will not see any positive results. For one reason or another, Google gives bad rankings to websites with irrelevant key phrases in their local ranking algorithm.
  • Social Media Presence: My last point in this article explains that there are a number of reasons behind Google’s negative views towards social media websites. One of the reasons is that some social media websites are not indexed by Googlebot so Google gives poor results for those websites.

There are also a lot of reports about low click-through rates & high bounce rates from visitors to these websites. So if you have an online presence on social media websites like Facebook, Twitter, etc., it is definitely imperative that you promote your website using proper methods.

So how do you get rid of those old locations in Google map that is not doing well? There is a number of tricks & tweaks that you can apply to your business to make it more search engine friendly.

You can use custom meta tags, keyword stuffing, SEO-friendly URLs, adding business descriptions, and a host of other tactics that can help you raise your position in SERP. If you’re not aware of all these tricks, you can always seek professional help but if you’re aware of them, there are a number of ways to improve them.

There are also different social media strategies that can help you gain visibility if you apply them effectively. As mentioned earlier, social networking has become a crucial part of people’s lives and it is almost impossible to run a successful business without it. It is true that Google has its own plan but most business owners & business managers are not aware of these different social media strategies that can help you get better visibility on Google.

The first thing to do to gain visibility on Google is to optimize your website in all major search engines. Google provides three different algorithm updates every year which can drastically change the way your website appears in search results. One of the latest updates was recently published wherein Google focused more on quality content and less on link popularity.

To be able to benefit from this update, you need to build more quality links and submit your site to as many directories as possible. You can submit your site to Google Webmaster Tools, GoDaddy, Squidoo, Blogger, and Yahoo Answers among others. The more links you build up, the more visible your site will be in Google and the more visitors you will get.

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